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The huge digital adoption, with new tools, applications, and trends that in the last year were created and already adapted in people’s daily lives is unquestionable. During the pandemic, many internet users increased their usage time with their devices whether for work, shopping, entertainment, health, or any other activity.
It is because of this trend and digital transformation that companies are being forced to change their business models and adapt to the new market reality. In this new situation, the Digital-First Strategy concept, also known as “Digital by Default”, is emerging with force. This modality could transform your company in many ways and include it in the new digital paradigm, which is clearly installed in the economic horizon since it focuses on strategies for companies that aim to organize themselves in a digital environment.
What is interesting about this is that it’s not the companies that are driving this change. This change is being driven by the customer.
Today, users want content that is relevant to what they do and their interests in any location, format, and device. In this way, it is the customer who defines your digital strategy, where your brand must be there, present at any time. So, to meet the needs of your target market, your company is obliged to adopt the necessary technology to offer a memorable, competitive, and unparalleled customer experience.
For example, did you know that more than half of all online sales are made not through a computer, but through a cell phone or tablet? or that an increasing number of business deals and interactions are taking place in a digital environment, including e-sales, email communication and more?
As a result, a Digital-First Strategy approach states that important information must first be stored in a digital environment and backed up with physical copies.
To generate highly engaged customers, a model that integrates technology into all areas of the business must first be adopted, which will change the way the company interacts with its customers.
In other words, it’s the customer who is in the driver’s seat.
Where to start? These are the 3 important pillars to generate a good First-Digital Strategy:
Transparency
Customers and employees need absolute transparency in a digital world, as it is easy for hackers and other threats to hide in this environment.
For example, you’ll need lots of security protections and an open trading platform that shares information as transparently as possible.
Just as important, you require open communication platforms for your customers and employees. These include clear email addresses, contact forms protected by various security methods, and an open and honest operating policy that provides the highest levels of transparency.
But keep in mind that for you to deliver a better customer experience, you first need to understand who this new type of digital customer is.
Personalization
This consists of finding ways to make your digital environment customizable for each user who interacts with it. For example, using various geographic mapping tools can help a company showcase its website and market directly to people in a specific area.
Personalization also refers to adjusting the company’s digital environment for many possible groups. The website must be compatible not only with computer-based Internet browsers but also work with Android and Apple phone operating systems.
Human interaction
A digital strategy is meaningless if it is not based on human interaction. For example, the website must be attractive, functional, straightforward, easy to read and navigate, and must possess beneficial information. In a sense, digital elements must always drive a stronger human connection.
Without this focus on humanization, it is easy for a Digital-First environment to feel cold or disconnected.
A good Digital-First Strategy that pays attention to achieving higher levels of human interaction is necessary, this way any type of company will be able to obtain huge dividends and generate a stronger, more consistent connection with clients.
Once these 3 pillars of a Digital-First strategy are applied, companies will be able to reach the following benefits:
– Improved brand: by having more opportunities for fast positioning in different ways and places
– Increased operational level: expansion into new geographic areas.
– Improved security protection: the amount of information increases rapidly, therefore the options to protect business information has become more effective and efficient. (link a BRP Servicio)
– Improved data access: A Digital-First Strategy helps make your information more accessible to a wider range of employees and customers.
– Simplified employee tracking: Measure employee performance and results in a more efficient and calculated way.
– Simplified marketing: marketers can make use of various digital tools to achieve better results.
– Strengthened competitive skills: using this approach allows the company to be more competitive and achieve high-impact objectives.
In conclusion, a Digital-First Strategy creates more competitive, stable, and efficient businesses adapted to the latest market trends. By using these strategies, any type of company can strategically excel and become the next market benchmark.
