Google Gemini’s FREE NEW Upgrades Are MIND BLOWING: A Hands-On Guide to Google Labs Tools

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Google just rolled out a suite of free upgrades across Google Labs and Google AI that will change how creators, marketers, developers, and everyday users get things done. If you want real, usable AI tools that help you produce content, build apps, run marketing campaigns, generate videos, or even invent recipes, these launches are a major step forward.

In this guide I walk you through the most impactful new tools I tested, how they work, practical use cases, and step-by-step guidance so you can start using them right away. I’ll cover Pomelli (the new marketing agent), AI Studio with vibe coding, Google’s AI video creation features, Food Mood for creative recipes, Text FX for creative text transformations, and where to find everything in Google Labs.

Primary keywords you’ll see throughout: Google Gemini, Google Labs, Pomelli, AI marketing agent, vibe coding, AI Studio, Google videos, Food Mood, Text FX, free AI tools.

What’s new at a glance

  • Pomelli: a marketing agent that analyzes a website and instantly generates social campaigns and creatives based on brand assets and tone.
  • AI Studio (vibe coding): a low-code/no-code environment to build apps, prototypes, and AI-powered tools with built-in model selection and deploy options.
  • Google Videos: full AI video creation—avatar-based narration, VO3.1 voices, screen recording, presentation-to-video and stock media generation.
  • Food Mood: a creative recipe generator that fuses cuisines and ingredients to invent new dishes with complete instructions.
  • Text FX: a creative engine for textual transformations—similes, alliteration, unexpected combos, and other creative prompts for writers and musicians.
  • Expanded Google Labs: a growing hub for agents, design tools, code helpers and generative experiments that are now live in many countries.

Deep dive: Pomelli — the AI marketing agent that builds campaigns in minutes

Pomelli is a marketing agent that wants to do the heavy lifting you normally pay an agency or freelancer to handle. You give it a URL, click Let’s Go, and it analyzes the site to extract brand assets like logos, fonts, colors, images, taglines, tone of voice, brand values, and a business overview. From there you can quickly generate full social campaigns, creatives, captions, and CTAs.

How Pomelli works step by step

  1. Click Let’s Go and paste your website URL.
  2. Pomelli scans the site and pulls brand assets automatically: logo, links to photos, color palette, and textual descriptions it infers from headings and copy.
  3. Review the automatically created brand DNA—logo, tone, aesthetic, values—and either accept or edit these before continuing.
  4. Pick a campaign idea or type in a custom campaign prompt (for example create a Black Friday campaign around an ice cream shorts collection).
  5. Generate ideas. Pomelli shows campaign concepts, headers, captions, and creates multiple creatives using images pulled from the website with text overlays and effects.
  6. Edit any creative, choose images for feed vs story vs square, adjust the header, description and call to action, and export the final assets.

The result is a ready-to-publish batch of social content tailored to your brand. You can tell it to use specific product images, or let it pick the best photos from your site. It understands product categories automatically. In my tests it identified items like “ice cream shorts” and grouped assets accordingly without extra input.

Why Pomelli matters for marketers and small businesses

  • Speed: Generate dozens of campaign ideas and ready-made creatives in minutes.
  • Consistency: Assets and captions align with extracted brand voice and color palette, reducing manual editing.
  • Accessibility: Free to use—speed up campaigns without agency costs.
  • Customization: You can edit the inferred brand DNA before generating campaigns so outputs match your strategy.

Practical tips and use cases

  • Use Pomelli for seasonal campaigns like Black Friday, new product drops, and limited launches.
  • Start with a website you control to ensure the brand extraction is correct; edit brand DNA if there are mistakes.
  • Generate multiple creative sizes (story, feed, square) at once, then refine high-performing variations in your ad manager.
  • Combine Pomelli creatives with A/B tests to discover which visuals and CTAs work best.

This literally went through and created a bunch of different creatives… it took a bunch of different photos from the website, threw in text overlays, threw in effects, and this is pretty crazy

AI Studio and vibe coding: build apps, UI and prototypes using models

AI Studio is where Google is letting you actually build with their models. Think of it as a lab for making apps, prototypes, and developer tools that glue models, image generation, and UI together. The true power is the combination of low-code templates and the ability to change models, system instructions, and frameworks (React, Angular, etc.).

Key features you’ll find in AI Studio

  • Build or start from templates: You can describe your idea, upload images, or hit I’m Feeling Lucky to get a random app scaffolded for you.
  • Model selection and system instructions: Swap models and tweak system-level prompts for the exact behavior you want.
  • Plug-ins and APIs: Connect to image generators, Nano Banana (Google’s internal services), and other model capabilities directly from the UI.
  • Deploy, preview and export: Test your app in the studio, deploy it, save to GitHub, or share a live link.

Example project: a YouTube thumbnail generator

I built a thumbnail generator inside AI Studio as a quick example. Here’s the basic flow I used which you can replicate:

  1. Choose a template or start blank and name the app “YouTube Thumbnail Generator”.
  2. Add a module that generates images from textual prompts using Google’s image generator.
  3. Include a “creator chat” module powered by a chat model for brainstorming headline and thumbnail ideas.
  4. Wire an input field for the video title, run a prompt like generate a thumbnail optimized for high click-through rates for “Corvette C8 review”.
  5. Preview the generated thumbnail and annotate or adjust suggested CTAs and overlays.
  6. Deploy, then export or save to GitHub for collaboration.

When I tested it, the app generated thumbnails in seconds and allowed me to annotate and tweak elements directly in the studio. The system hooks up file structures, UI components, and the model code automatically.

Who should use AI Studio

  • Developers who want to prototype AI-first apps quickly without manually wiring every model call.
  • Marketers and creators who need lightweight tools like thumbnail generators, image creators or content assistants.
  • Teams that want to save time by exporting prototype code to GitHub and iterating faster.

Google Videos: AI video creation that’s surprisingly robust

Google’s video creation feature is versatile. Whether you want an AI avatar to narrate, a realistic VO (VO3.1), a presentation turned into a video, or a screen recording plus AI voiceover, Google Videos supports it. The interface gives you scene-level controls, avatar selection, text-to-speech options and stock media integration.

Ways to create video

  • AI avatar: Pick from a set of avatars, upload scripts, and let an avatar deliver the narration.
  • VO3.1 voice: Use Google’s advanced text-to-speech to narrate with different voices and intonations.
  • Presentation to video: Upload slides and let Google auto-generate voiceovers and transitions.
  • Record screen or camera: Capture yourself and your screen, then enhance with AI subtitles and edits.
  • Template flow: Start with a template and replace assets and text to accelerate production.

Note: the avatar selection isn’t as wide as dedicated avatar platforms yet, but it covers many common needs and integrates seamlessly with Google’s models and stock library. For newcomers to AI video generation I recommend exploring the templates first to understand scene structure, then experimenting with avatar + VO3.1 for narration.

Production tips for creators

  • Draft a clean, concise script before using an AI avatar for better pacing and lip sync results.
  • Use presentation-to-video for explainer videos—Google does the heavy lifting converting slides to scenes with voiceover.
  • Combine stock media with short bits of real footage to add authenticity and avoid a fully synthetic look.
  • Preview early and often; tweak phrasing to improve voice rhythm with VO3.1.

This literally went through and generated this thumbnail in just a few seconds

Food Mood: fusion recipes generated by AI

Food Mood is one of my favorite experiments because it shows how generative AI can be playful and practical. It lets you fuse multiple cuisines, set dietary restrictions, add or remove ingredients, and then create a full recipe including ingredients, step-by-step instructions, images, and pro tips.

How to use Food Mood

  1. Launch the experiment and choose random recipe or build your custom fusion.
  2. Pick the cuisines you want to combine from hundreds of options.
  3. Set course type (soup, main, dessert), serving size, and dietary restrictions like vegetarian or gluten-free.
  4. Add any must-have ingredients, or remove things you don’t want.
  5. Click Let’s Cook and get a full recipe with image, ingredient list, instructions, and pro tips.

Example I tried: Japan + Italy fusion, main course for one, with uni and mozzarella added. Food Mood generated a complete recipe including preparation steps and an image mock-up. It even offered pro tips on plating and balances between umami and creaminess. It’s astonishingly useful for food creators and home cooks who want to experiment beyond standard recipes.

Use cases and practical value

  • Recipe ideation for food bloggers, chefs, and content creators.
  • Inspiration for dinner when you have a few ingredients and need a new idea fast.
  • Product ideation for restaurants and ghost kitchens looking to create novel menu items.

Text FX: creative text transformations for writers and musicians

Text FX is a creativity playground designed for writers, lyricists, and anyone who wants to spin language into new forms. It supports several transformation modes including similes, explode, chain, unexpected, alliteration, acronyms, fuse, scenes, and unfold. You enter a seed word or phrase and set temperature to adjust creativity level.

How Text FX works in practice

  1. Enter a seed word or phrase, for example oatmeal.
  2. Choose a mode such as unexpected or alliteration.
  3. Optionally add another seed for the unexpected pairing like sushi roll.
  4. Set temperature from 0 (conservative) to 1 (highly creative).
  5. Run the generator and review outputs—use them to spark lines in a poem, a chorus, or new product names.

Text FX is not just a novelty. I use it to break writer’s block. For example, set temperature to 1 and pair a mundane word with an unrelated concept—Text FX will create striking, often surreal connections you can refine into hooks or lyrical content.

Practical applications

  • Songwriting and rap: generate metaphors and unexpected rhymes.
  • Copywriting and advertising: produce fresh taglines or product names.
  • Brainstorming: use it to push past obvious ideas and find novel angles.

Where to find everything: Google Labs and experiments

All these tools live in Google Labs and related experiment pages. Labs is evolving into a centralized place for generative experiments—agents, design tools like Stitch, code helpers, image brainstorming, and more. The rollout is broader than previous Labs releases and is being used heavily, so you may see slower response times early on. Expect performance improvements as Google scales capacity.

Labs is the place to explore additional tools beyond what I covered here. There are tools for building AI agents, brainstorming with images, code helpers, and UI design tools. Spend time experimenting—these tools can dramatically speed up workflows across marketing, content, product, and development.

How to integrate these tools into your workflow

Here’s a practical, step-by-step integration plan you can follow this week to start getting ROI from these free Google tools.

Week 1: Discovery and quick wins

  • Run your website through Pomelli to generate a 5-post social campaign and schedule one post this week.
  • Create a thumbnail generator in AI Studio and test it against one upcoming video to improve click-through.
  • Play with Text FX to produce three new headline variations for your next email campaign.

Week 2: Build and iterate

  • Deploy the AI Studio app you started, save to GitHub, and set up a simple analytics sheet to measure engagement.
  • Generate two recipe-styled short videos using Google Videos and Food Mood—use Food Mood output for narration and presentation content.
  • Run an A/B test on one Pomelli creative versus your current best creative to measure lift.

Week 3: Scale and systematize

  • Create templates inside AI Studio for campaign assets so you can spin up consistent creatives quickly.
  • Train a lightweight SOP for non-technical team members on using Pomelli and Text FX for brainstorming and initial drafts.
  • Automate generation cadence—e.g., weekly content generation with Pomelli and monthly creative audits using AI Studio.

Real talk: job automation and staying relevant

There is a major shift happening. Reports like the one from Goldman Sachs noted broad job impacts from AI, and while exact figures vary, the takeaway is clear: AI will automate many repetitive and some creative tasks. That does not mean you are out of options. It means you must adapt.

Use these free tools to augment your work and focus on higher-level skills that AI cannot fully replicate—strategy, negotiation, relationship building, and complex problem solving. If you want a structured approach to learning how to automate tasks and monetize AI skills I teach deeper workflows and automation in an educational program which includes hands-on support and personal audit of AI workflows.

When you publish content created with these tools, include supportive multimedia to increase engagement. Here are recommendations for assets and alt text suggestions to help SEO and accessibility:

  • Images: screen captures of Pomelli workflow, AI Studio app preview, Food Mood recipe output. Alt text: “Pomelli brand extraction dashboard showing logo and color palette”.
  • Videos: short walkthroughs showing generating a thumbnail or a Food Mood recipe being cooked. Alt text: “Timelapse of AI Studio creating a thumbnail optimized for YouTube”.
  • Infographics: step-by-step flow of the integration plan described above. Alt text: “Three week AI integration plan for marketers and creators”.

Meta description and tags (copy for CMS)

Meta description (150-160 characters): Google Gemini and Google Labs released free AI upgrades for marketing, coding, video, recipes, and creative text—learn how to use them step-by-step.

Suggested tags: Google Gemini, Google Labs, Pomelli, AI marketing agent, AI Studio, vibe coding, Google Videos, Food Mood, Text FX, AI tools, free AI, content automation

Internal and external linking suggestions

Internal linking ideas (place within your site):

  • Link to any tutorial pages you have on social media ad creation and A/B testing.
  • Link to your developer guides on deploying prototype apps to GitHub or to a staging environment.
  • Link to past articles on AI-generated video creation and best practices for thumbnails.

External links to include (authoritative resources to cite):

  • Google Labs landing page for the latest tools and experiments.
  • Official documentation for any Google models mentioned such as VO3.1 for voice generation.
  • Financial or industry reports about AI adoption trends (for example the report referenced on job impact).

Proofreading, accessibility and SEO checklist

  • Short paragraphs and descriptive subheads for readability on mobile devices.
  • Alt text for every image and video to improve accessibility.
  • Internal links to relevant related content to increase session time.
  • External links to reputable sources for credibility.
  • Test page load time and compress images to maintain good Core Web Vitals scores.

Frequently Asked Questions

Is Pomelli free to use and how accurate is its brand extraction?

Pomelli is currently available as a free Google Labs experiment. It does a remarkably good job extracting logos, fonts, colors, images, tagline and tonal cues from websites, but it is not perfect. Always review and edit the inferred brand DNA before you generate campaigns to make sure brand voice and product categorizations are correct.

Can I export assets from AI Studio to GitHub or deploy them publicly?

Yes. AI Studio supports saving projects and exporting code to GitHub. You can preview, deploy, and collaborate on the code artifacts generated by the studio. This makes prototyping and handing off to engineering teams straightforward.

What types of videos can Google Videos create and which voice models are available?

Google Videos supports AI avatars, VO3.1 text-to-speech, presentation-to-video conversions, recorded camera and screen captures, and AI-assisted editing with stock media. VO3.1 is one of the advanced voice models available for realistic narration. You can also upload scripts and choose templates to speed production.

Is Food Mood good for professional chefs or just home cooks?

Food Mood can be useful to both. For chefs it’s a rapid ideation tool to combine cuisines and surface novel ingredient pairings. For home cooks it provides step-by-step instructions and pro tips. Always validate techniques for professional applications, but Food Mood is an excellent creative starting point.

Can Text FX be used for commercial songwriting or copywriting?

Yes. Text FX is a creative tool for generating metaphors, lines, hooks, and stylistic transformations. Use it as a brainstorming companion rather than a final product. For commercial use, refine generated content to ensure originality and alignment with your brand voice.

Are these Google Labs tools available globally?

Google broadened availability for this release, but access may still vary by country and account. If a tool is slow or unavailable, try again later as Google increases capacity and rolls out updates.

How do I keep from being replaced by AI?

Embrace AI as a productivity multiplier. Learn how to automate repetitive tasks, focus on high-level strategic skills, and develop domain expertise that pairs with AI tools. Structured learning programs, mentorship and hands-on practice building AI workflows will help you stay in demand.

Where can I find a central list of all Google Labs experiments?

Visit Google Labs or the main experiments hub to explore the full catalog. The Labs page lists active experiments, documentation and links to individual tools like Pomelli, AI Studio, Text FX and Food Mood.

Final thoughts and next steps

These Google Gemini upgrades represent a practical, free entry point into AI-powered content, development, and creative production. Pomelli can dramatically speed up marketing asset creation. AI Studio makes app prototyping accessible. Google Videos lowers barriers to high-quality AI-generated video. Food Mood sparks culinary invention, and Text FX unlocks creative language play.

If you want a focused action plan: pick one tool this week, build a single deliverable, and measure outcomes. Use Pomelli to create one week of social posts, or build a thumbnail generator in AI Studio and run an A/B test. Start small, iterate fast, and scale what works.

If you want deeper help, consider structured training that teaches automation, AI workflows, and monetization strategies. Mastering these tools will give you a huge head start—and a real competitive advantage—while the technology continues to accelerate.

Go try these tools now and see what you can build. The AI wave is here—use it to make better work, faster.

 

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