Artificial Intelligence is evolving at lightning speed, and if you’re someone who relies on deep research for your projects, reports, or business insights, you’re going to want to pay close attention to this. Rob The AI Guy, a leading AI content creator, recently unveiled a groundbreaking new feature from Perplexity AI called Labs—and trust me, it’s a total game changer. This new Labs feature doesn’t just match the capabilities of traditional deep research tools like Gemini, ChatGPT, and Grok; it absolutely obliterates them, taking AI-driven research to an entirely new level.
In this article, I’m going to walk you through everything you need to know about Perplexity’s Labs, why it outperforms other deep research platforms, and how you can leverage it to revolutionize the way you gather, analyze, and visualize data. Whether you’re an AI enthusiast, a researcher, or a business professional looking to automate your workflow, this is a must-read.
Table of Contents
- 🚀 What is Perplexity Labs and Why It’s a Game Changer
- 📊 How Perplexity Labs Outperforms Other AI Deep Research Platforms
- ⚙️ How to Use Perplexity Labs: Step-by-Step Guide
- 📉 Comparing Deep Research Outputs: Labs vs. ChatGPT, Gemini, and Grok
- 🧠 Why Embracing AI Tools Like Perplexity Labs is Critical for Your Future
- 📚 FAQs About Perplexity Labs and AI Deep Research
- 🔍 Final Thoughts: Why Perplexity Labs is the Future of Deep Research
🚀 What is Perplexity Labs and Why It’s a Game Changer
Perplexity Labs is a newly released feature on the Perplexity AI platform designed to take deep research to unprecedented heights. Unlike conventional research tools that provide textual summaries or basic data, Labs offers a fully integrated research experience that includes:
- Comprehensive source citation: Labs pulls information from dozens of credible sources and cites each one, ensuring transparency and trustworthiness.
- Multi-tasking research process: It breaks down research into multiple tasks, performing several searches and data syntheses simultaneously.
- Custom asset creation: Labs doesn’t just regurgitate information—it creates visual assets like graphs, charts, trend lines, and even images to enrich your research report.
- Speed and efficiency: What used to take hours or days can now be done in a matter of minutes.
- Export and sharing options: You can export your research in multiple formats (PDF, markdown, DOC, or even a Perplexity page), share your projects, or download all assets in a zip file.
In Rob’s demonstration, he asked Labs to analyze the relationship between consumer confidence indices and retail spending trends during tariff-related downturns. The AI scoured 61 sources, created detailed reports, and generated visualizations that brought the data to life. This is not just deep research—it’s deep research on steroids.
📊 How Perplexity Labs Outperforms Other AI Deep Research Platforms
Rob put Perplexity Labs head-to-head with some of the biggest names in AI research tools: ChatGPT, Gemini, and Grok. Here’s a breakdown of how Labs outshines the competition:
1. Depth and Breadth of Research
While all platforms attempted to tackle the same research question, Labs took the lead by:
- Utilizing more sources (over 60 for the example given)
- Breaking down the research into multiple subtasks for thoroughness
- Incorporating statistical methods and visualizations as requested
Grok, Gemini, and ChatGPT produced much shorter reports with fewer citations and no visual assets. Grok, which previously was known for solid deep research, fell short in this comparison.
2. Creation of Visual and Interactive Assets
One of the standout features of Labs is its ability to generate:
- Graphs and trend lines illustrating key data points
- Custom images that enhance understanding
- Dashboards that compile data into interactive and user-friendly formats
Other platforms struggled to even produce basic charts or graphs despite being prompted to do so. Labs’ built-in dashboard creation capability is especially impressive, allowing users to visualize complex relationships like the impact of tariffs on GDP contraction, trade volumes, and inflation expectations.
3. Speed and Workflow Efficiency
In Rob’s test, Labs completed two complex research projects faster than ChatGPT had even reached 25% completion. Grok finished its task quickly but without depth or richness. Gemini and ChatGPT lagged behind in both speed and output quality.
This speed means you can run multiple research projects in parallel or iterate quickly based on new questions, making Labs a powerful tool for professionals who need timely insights.
⚙️ How to Use Perplexity Labs: Step-by-Step Guide
Getting started with Perplexity Labs is incredibly straightforward. Here’s how you can harness its power:
- Log in to perplexity.ai and locate the new light bulb icon, which represents the Labs feature.
- Create a new project: Think of this as your deep research workspace. Enter your research prompt or question here.
- Customize your research: Specify parameters such as the geographic focus (e.g., US), sectors of interest (e.g., retail), and request visualizations or statistical analysis.
- Launch the research: Labs will automatically conduct multiple searches, synthesize data, and build custom assets.
- Monitor progress: You can track all tasks Labs performs, view sources, and watch assets being generated in real time.
- Export or share: Once complete, export your research in the format you prefer or share it directly with collaborators.
- Iterate and ask follow-up questions: Labs allows you to refine or expand your research by asking additional questions without starting from scratch.
Rob demonstrated this live by having Labs simultaneously build a predictive model for NBA playoff outcomes and a dashboard linking economic indicators to trade policies—all within minutes.
📉 Comparing Deep Research Outputs: Labs vs. ChatGPT, Gemini, and Grok
Let’s dive deeper into what each platform delivered for the same research question:
Perplexity Labs
- Extensive citations from over 60 sources
- Detailed research report with clear headings and insights
- Multiple visual assets including trend lines, graphs, and dashboards
- Custom predictive models with technical explanations
- Fast completion time (minutes)
ChatGPT
- Basic textual summary with minimal depth
- No visualizations despite requests
- Slow processing time compared to Labs
- Lacks detailed citations and statistical methods
Gemini
- Somewhat better than ChatGPT in structure
- No graphs or charts generated
- Offers interesting content creation options like quizzes or infographics but limited deep research output
Grok
- Fast but shallow research output
- Minimal citations and no visual assets
- Used to be a strong deep research tool but now outperformed
The verdict is clear: Perplexity Labs is the new gold standard for AI-powered deep research.
🧠 Why Embracing AI Tools Like Perplexity Labs is Critical for Your Future
Goldman Sachs recently predicted that over 300 million jobs could be replaced by AI in the next 12 months. This staggering statistic underscores the urgency of adopting AI tools to stay competitive and relevant in the workforce.
Platforms like Perplexity Labs don’t just automate tedious tasks—they elevate the quality and depth of your work while freeing up your time for higher-level thinking and strategy. Whether you’re a researcher, marketer, analyst, or entrepreneur, integrating AI-powered research tools into your workflow is no longer optional; it’s essential.
Rob The AI Guy also highlighted his AI Automation School, designed to help you automate your work with AI, build AI agents without coding, and optimize your personal AI workflows. This kind of training can be the difference between thriving in the AI era or being left behind.
📚 FAQs About Perplexity Labs and AI Deep Research
What makes Perplexity Labs different from traditional AI research tools?
Perplexity Labs integrates multi-task research, source citation, and custom visual asset creation into one seamless experience. It produces faster, richer, and more transparent research outputs compared to traditional tools like ChatGPT or Grok.
Can I export my research from Perplexity Labs?
Yes! Perplexity Labs lets you export your completed research as PDFs, markdown files, DOCs, or even as a standalone Perplexity page. You can also download all generated assets in a zip file.
Is Perplexity Labs suitable for business or academic research?
Absolutely. Its ability to cite sources and generate detailed visualizations makes it ideal for professional, academic, and business research projects.
How fast can Perplexity Labs complete complex research tasks?
In Rob’s demonstration, it completed multiple in-depth research projects within minutes, significantly faster than competing platforms.
Do I need coding skills to use Perplexity Labs?
No coding is required. The interface is user-friendly, allowing you to create projects, input prompts, and receive comprehensive research outputs with ease.
🔍 Final Thoughts: Why Perplexity Labs is the Future of Deep Research
Perplexity Labs is not just an incremental improvement—it’s a revolutionary leap forward in AI-powered research. By combining thorough source citation, multi-tasking capabilities, and dynamic asset creation, it delivers an unmatched research experience that is faster, richer, and more actionable than anything else currently available.
If you’re serious about staying ahead in the AI-driven world, exploring Perplexity Labs should be at the top of your to-do list. Whether you want to analyze economic trends, build predictive models, or create interactive dashboards, Labs gives you the power to do it all in minutes.
Remember, AI isn’t just a tool for the future—it’s transforming how we work right now. By embracing features like Perplexity Labs, you’re not only boosting your productivity and insight quality but also future-proofing your career and business.
If you want to dive deeper into AI automation and learn how to harness AI tools to automate your work and increase your income, check out Rob The AI Guy’s AI Automation School. The special launch pricing ends soon!
Stay curious, stay ahead, and let AI work smarter for you.